Last week, Saugatuck founder and CEO Bill McNee spent the week in the UK, France and Germany, participating in a variety of SaaS-related conference and briefing events. In addition, he had a series of insightful meetings that provided a great window into where Europe stands as it concerns SaaS market adoption today, and where it is headed over the next few years.
This Research Alert provides a summary of key findings from that trip, to help inform and guide readers as it concerns developing appropriate market strategies. This Research Alert also shares with the reader the direct perspectives gathered from several key executives and industry watchers that we met on this trip.

It is clear that SaaS adoption is approaching a “tipping point” in Europe – but it is also clear that SaaS growth and acceptance is uneven, with significant variations by country, by industry, and by customer segment.